FEBRUARY 08, 2008 – Amherst, MA – 88.5FM WFCR, NPR News and Music for Western New England, announced today that the number of people listening to the station is at an all-time record high. The station reaches an average of 187,500 people a week, according to data from Arbitron in the two-year cycle of surveys ending in 2007. That's an increase of 7.8% over the level of one year ago. Arbitron surveys listening to all radio stations, and recently released the final figures for 2007.
"In addition to WFCR itself, in 2007 we added a new public radio service on the AM band," said Martin Miller, general manager. "We present a full slate of news and information programs on 640 AM WNNZ, which brings public radio programming to even more people. Taking both stations together, we now reach 194,600 people every week."
The WFCR audience has been growing rapidly in recent years, and 2007 was the third year in a row that listening reached a new record level. Weekly listening has increased 28.2% during that period.
"WFCR reaches twice as many people now as it did twenty years ago," said Miller. "That tells us we've been doing something very right for a long time. We're delighted that so many people find our programming valuable, and we're very grateful for the support they give to it."
WFCR also transmits a third stream of programming that is available to listeners who have HD Radios, but Arbitron does not compile data for that service on any station. WFCR-2, as it is called, broadcasts a mixture of news and classical music programming. All WFCR programs are available for streaming at www.digital.nepr.net.