Two regional booster groups spent $80,000 to re-brand the Pioneer Valley. The result: “West Mass.”
Some tourist attractions and agencies in western Massachusetts are facing tough budget choices after Governor Charlie Baker announced spending cuts this week.
Before last January most people across the nation would have said “maple syrup,” “fall foliage” or “skiing” when asked to list the images that come to mind when they think of Vermont. Now “heroin” might also be on that list.