The UConn Women Huskies take the court against Texas Monday tonight at the Webster Bank Arena in Bridgeport in the NCAA Regional Final. And there’s a chance the team could go on to do something that’s never been done before: win four consecutive NCAA championships.

Even if they do, the NCAA will not financially reward the women Huskies, as it does the men. Andrew Zimbalist, a professor of economics at Smith College, says in this case, Title IX, which promotes gender equity in college activities, is not being properly implemented.

NEW YORK TIMES: The N.C.A.A.’s Women Problem, op-ed by Andrew Zimbalist

“If a team wins a game in the men’s tournament, then the conference that they belong to over a period of six years, gets $1.56 million,” Zimbalist says. “On the women’s side, if the women win a game, they get zilch. They get zero.”

He says you could make a commercial argument that says male athletes have higher television ratings, and more people in the stands, so should be paid more. But he argues there’s no justification for simply not paying the women.

“But then there’s also the question of why does it have to make commercial sense in the first place?” he says. “These are inter-collegiate competitions. They’re being conducted under the umbrella of the educational process. And there’s nothing in Title IX that says that women should be treated equally to men, provided that they generate the same amount of revenue.”

Zimbalist calls the attitude emblematic of the way the NCAA treats women sports. The NCAA did not respond to requests for comment.